Tag Archives: brand experience

Creative stretching

One of the challenges of proposing and then implementing new ideas is the resistance that comes from the success that a business already has. If it ain’t broke, don’t fix it right? Wrong!

We are working with Villa Marina, a popular and growing seafood restaurant in Tijuana, on creating a memorable brand experience in the restaurant.

The goal is simple: create word of mouth.

There are plenty of ways to create word of mouth. The way Villa Marina has created word of mouth for themselves is by their attention to detail, one of their founders is the Chief Detail Officer, because everything looks great. From the waiters, the tables, the plates, the restrooms, everything screams ‘freshness’. In a city where people are not that spoiled, this strategy works. But, the problem is that anyone else can copy it in a week.