Innovation Must Reads of the week: The Hierarchy of Innovation

• What Your Innovators Want You to Know – HBR
• The Myths That Prevent Change – HBR
• Before branding subcategory creating innovations ask four questions by Follow @davidaaker
  
• The rise of idea festivals – Financial Times
• The hierarchy of innovation – David Carr

If you like these links, check out all the earlier “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba