Just had one of those exchanges where a business owner said that his business offers the best customer service, but can’t really tell me what exactly is ‘great’ about what they do. Hmmmm……
Tag Archives: zappos
The imitate to benefit syndrome gets you nowhere
Every once in awhile, I get an email that asks me to give out ideas (strategy) that previous clients used to achieve a particular goal. I’ve attached part of an email conversation below. It only explains part of the story, but let’s just say that I’m being asked for a secret recipe that they can plug-and-play and voila!
I can give you this information, but it’s no use to you because if all you want is to try to copy their success, let’s just say you’re going nowhere.
Best practices that worked for someone else don’t necessarily mean they’ll work for you. You shape your business based on your own strategy that works to your unique mix of strengths and weaknesses.…
VIDEO: Jeff Bezos on what he’s learned as an entrepreneur
Today as part of Zappos and Amazon’s partnership, Zappos CEO Tony Hsieh posted a memo
that contained a video of Amazon’s CEO Jeff Bezos sharing what he’s learned as an entrepreneur.
He confesses that everything he knows is a very short list and so here they are:
- Obsess over customers. The reason Amazon exists today.
- Invent. Never accept either or thinking when there’s a problem, figure out a solution that gets both things.
- Think long term. Dangerous Beauty the movie Any company that want to obsess over customers, any company that wants to invent has to think long term.
- It’s always day 1.
There’s always more invention in the future.
Some great tips from an unconventional entrepreneur.