What makes the best brands special? PSFK studied 10 brands and published a report on the qualities that make the special . Below I’ve are some lessons for business from those 10 brands.
Download the Good Brands Report 2009
Experiment rapidly and embrace failure.
Every aspect of your brand should be as good as the product.
Stop selling products, start selling services.
Set the agenda and let your customers spread the conversation.
Identify parts of your business that could be offered as additional services.
Create a playground and let your customers define your offering.
Think big, think small. Amaze customers with your audacity, and please them with your attention to detail.
Stay flexible, allow your audience to dictate how your products or services are used.
Take a wider view of the shopping experience, making each step along the path to purchase simpler and more enjoyable.
Reach scale with free product, make money from premium services.