Tag Archives: University of Pennsylvania

What if you did things wrong?

Dolls are supposed to be cute right? Not so according to UglyDolls. They designed their dolls to be the opposite of conventional wisdom.

UglyDolls might have asked themselves: What if we designed our product the wrong way? What if we made dolls that are ugly instead of cute?

According to WSJ, University of Pennsylvania’s Wharton School is trying to capture mistakes like this, with the idea that making mistakes on purpose is something that all of us could be taught. Today the business school named the winners of its first Brilliant Mistakes Contest, which awarded prizes (including Southwest Airlines tickets, free courses and conference tickets, and lunch with a contest judge) to people whose mistakes were the most productive.