Innovation is about fulfilling needs. And there are common products we use everyday that don’t completely fulfill those needs. Take the scissors in the picture above. They cost me $3 USD and they broke after 10 minutes of use.
No way to fix them because what held them together was a screw through a piece of plastic!
Maybe Office Depot made these scissors for the “less than ten minutes of use” market. Or maybe they didn’t care who or what they are going to be used for. Maybe the said “we don’t need to do 3 million hours of real world testing” to make sure they work under all circumstances like Jawbone did with Up.
Or maybe, like most, they’re not in it to make the best product out there. Which is probably true.…