Tag Archives: Umpqua Holdings Corporation

One question to help you innovate how you innovate

break out of your comfort zone to innovateHow do you innovate how you innovate? Easy, stop doing what worked before and start looking for insights outside the mainstream.


Because I haven’t found any, and conduct them myself, a couple of weeks ago I wrote a short guide on how to conduct outside industry benchmarks for innovation. Part of this process is to consistently step out of your domain and learn how others approach similar business challenges; a few years ago I wrote about my experience at Disney Animation Studios.

The point of benchmarking outside your industry is to overcome the human tendency of letting what we know limit what we can imagine; to look outside your domain for inspiration.