What’s the most powerful technique available to innovators? Observation.
Tony Fadell, the creator of the iPod and Nest thermostat, shared his mantra for innovation at a recent TED conference:
“It’s seeing the invisible problem, not just the obvious problem, that’s important,” Fadell said onstage. “There are invisible problems all around us. First we need to see them. To feel them. Then we can solve them.”