Last night I was chatting with a buddy of mine about how Tesla will dominate the hypercar market, competing against the likes of McLaren, Porsche, Ferrari, Bugatti and Koenigsegg.
I think I’ve mentioned this before, but if not then here it is: I like supercars. If you are searching for a car, whether you are looking for a new or used one, you can be sure that you will find what you are looking for at a Winnie Jeep Dealership. Once you have a few different cars that you would like to purchase, then you will have to make a list of different dealerships that are in your area that sell the kinds of car that you would like. It is essential that you take the time to visit more than one dealership. There are many reasons for this. One of the main reasons that you should make sure that you visit more than one dealership is to see all of the vehicles that each dealership has available. You will have a larger selection of cars to choose from if you go to more than one dealership. But if you are searching for car dealerships in fresno look no further than western motors fresno.
In this car dealership model the dealerships will purchase the vehicles that they think they can sell. They will often only purchase one or two of a specific model of car and use this as a demo vehicle for potential customers to test drive. If a client elects to purchase a vehicle the car dealership will order exactly what the client wants from the vehicle manufacturer. The car is then sold to the client at a mark-up. The car dealerships make some loss on the sale of the demo vehicles but they make up for it with the number of cars that they sell brand new with a significant mark-up. This model is a lot less risky for the vehicle manufacturer and the car dealership. If you are looking for the Honda Shuttle 1.5G , you can checkout https://vinsautogroup.com.sg/car/honda-shuttle-1-5g.
So when Tesla released the 2nd generation Roadster last week I was really surprised and impressed; the looks, and the numbers are off the charts.
Talent hits a target no one else can hit, genius hits a target no one else can see. In a perfect situation, you have both on your side. On most situation, you have neither.
No traditionally managed corporation would ever hire a Steve Jobs, Elon Musk or Larry Page type of person. Why? Because genius needs to be left alone, to be unleashed, to operate in chaos. And corporations want to put a leash on anything that challenges the status quo; they are afraid of genius because they can’t predict and control it.
“If it’s a sure bet, we’re not interested,” – Jay Schnitzer, former director of Darpa’s Defense Sciences Office
Solving problems no one else has encountered, that’s what I like to do. Last year, I was in the beginning stages of developing a new non-existent case study venture with a friend. At one point during the project, though the expectations were set from the beginning, it became obvious to my friend that we were entering uncharted territory. He jumped ship, and I wasn’t surprised.
Some people just don’t have it in them. Our project could be modified to look “more of a sure thing” but I didn’t want no part in it. The lure of a sure thing has a hard pull on most humans, especially when it’s staring them in the face. But the sure thing doesn’t yield original work; if that is what you are looking to do.
The special situation all innovators want to be in is where we can start with a blank slate. Not just simply modify and tweak a sure thing. If that’s what you are looking for, read on…
The dangers of comparison thinking
Derivative work, where you can clearly see a mashup of previous ideas; that’s what most work looks like. In my line of work we talk a lot about Disney as having a monopoly on the most impactful type of innovation of all: customer experience.
There isn’t a meeting that doesn’t go by where Disney isn’t mentioned. Same goes for when discussing UI’s and UX’s, there is always a comparison towards Apple. Or when discussing films, someone always mentions some great movie and how we can replicate some scene from it; or even the story.
But, Disney and Apple aren’t everything. Existing companies started from a set of assumptions that drove them for a while, and still do, and those same assumptions should not be taken as a given.
The mind has a very hard pull on us to take the easy way out and just replicate from existing solutions. This usually leads to iteration and increments. Again, the problem with iterative work is that you start with existing assumptions, rather than questioning them.
For increments, comparison is a great tactic to use. For breakthroughs, we have to start at the fundamentals…
Start with First Principles
We normally think by analogy — by comparing experiences and ideas to what we already know— but Elon Musk, the founder and CEO of Tesla and SpaceX, says there’s a better way to innovate: start with a blank slate and use first principles.
In the video above, Elon Musk talks about starting from “First Principles”:
“I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths…and then reason up from there.”
I agree with his point of view, it takes a lot more mental energy to start from scratch. I also think it’s one of the reasons so few people can start with a blank page and not overcome our mind’s tendency to immediately make comparisons.
The benefit of “first principles” thinking?
It allows you to innovate in clear leaps, rather than building small improvements onto something that already exists. Musk gives an example of the first automobile. While everyone else was trying to improve horse-drawn carriages, someone looked at the fundamentals of transportation and the combustion engine in order to create a car.
Typically, inside corporations inductive thinking (based on directly observable facts) and deductive thinking (logic and analysis, typically based on past evidence) are prized. Whereas design focused organizations emphasize abductive thinking (imagining what could be possible). Thinking in terms of First Principles puts us in abductive thinking mode because we have to discover new patterns and build from there.
Rarely do people ask themselves questions likes these when starting a project. There is a bias to jump straight in like a chicken without it’s head, next thing you see is people just spinning their wheels.
Bottom line:As I’ve said previously, innovation is more about perspective and attitude than it is about process. The insight for innovation happens when looking at a problem from a completely new angle. Breaking a problem down to its core components and then building back up from there with a fresh perspective often helps us arrive at very different conclusions than established approaches.