At both of my ventures, Better and Netek, we operate by many key principles, one of them is avoiding stupidity; which is to avoid bad decisions. So instead of asking ourselves,”how do we make good decisions?; we ask: how do we avoid making bad ones?
Businesses have always relied on various forms of advertising to promote themselves. It’s still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business.
We live in a fast moving, complex and uncertain society where industries lines are fading. It’s always been this way, but the accelerating adoption and integration of technology somehow makes it more pronounced and obvious that everything is indeed connected. In this environment, people and companies that survive and thrive are those who know how to learn; fast.
Innovation has many enemies, but the one you can count on to rear its ugly head all the time is expertise. You see, true innovation is something new, surprising and radically useful; it’s an order of magnitude better than what currently exists. Expertise driven innovation results in incremental improvements, which is good for stability; but it hinders progress when it comes to making leaps.
Slaying giants is fun, almost every new disruptive company slays a giant or two. Last week I had a chat with a team based in Puebla Mexico working on a cool augmented reality application for museums. They asked for my thoughts on their app and business model, I happily answered their questions. One of those questions comes up every time I talk with startups: How do you protect yourself from giants who might copy your idea?