Every organizations lives and dies by its strategy. What makes a good strategy? The best strategies are simple and answer 5 fundamental questions: who, what, where, how and why.
Still, developing a strategy is hard. There’s a tendency to make it a very complex activity, which I believe drives most organizations to fall for many traps; one being the the copy-paste approach.
Startups, by their very nature, do not fall for this trap. But this doesn’t mean their path to victory will be easier; but much more harder.
What’s the best strategy book I’ve read? Not specifically business strategy, but strategy in general.
We live in a fast moving, complex and uncertain society where industries lines are fading. It’s always been this way, but 
