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For innovation: listen to your customers but don’t believe them

Big data and analytics are going to alter customer experiences through personalization. But, companies should be wise get out of the building and not assume that big data is an innovation silver bullet. As companies adopt social and big data technologies, automation and anticipation will become hotly adopted strategies to create or enhance existing offerings. […]

The case for discovering what business you are really in

What business are you really in? Most can’t answer this question. And if they do, it is a rather functional driven answer such as: we make vacuums. How meaningful and memorable is that? I was reading through a note about General Assembly, a co-working space, and how it is shutting down it’s co-working services for […]

Why should companies launch imperfect products?

Although we think there are exceptions to the rule (Apple, Square), no company ever launches a complete product. The Lean Startup advocates that entrepreneurs can and should launch products and services that are not %100 percent complete. This idea, of constant experimentation, is not new. Most products that are launched by startups are an initial […]

Rethink your business by what you know not what you do

I was talking with a friend business owner this weekend about growth opportunities. Our conversation took a turn when he expressed to me that it’s hard to compete when there are a lot of other businesses offering the same thing he does. Well my friend, it doesn’t have to be that way. For the sake […]