Tag Archives: social media

People follow people, not frameworks

Leadership

Leadership (Photo credit: pedrosimoes7)

Social networks and social media have given voice to the voiceless, it’s a beautiful thing. More people can post stuff through the various channels we have at our disposal for the various types of media we can use to communicate. But, counter to what it has enabled us to do it’s also brought less critical thinking.

For example, it isn’t a secret what type of content gets the most traffic and clicks: lists.

You see them everywhere! And it won’t stop. Driving our voracious appetite for lists is our desire for cookie cutter ideas, as well as having more time for ourselves in our hectic lives. The problem with “lists” is that they don’t make the distinction between topics that are more art than “checklist” driven. Most of these lists are dumbed down and create the perception that following a template will yield a predictable outcome.

And most people are not conscious enough to think for themselves, so they mindlessly follow them.

List posts get shared and bookmarked all the time, yet I don’t think people come back to them after that. Mostly they serve the purpose of providing the reader a short-term reward with the feeling that they read something useful during the day.

But did it really move them? I doubt it.

It is this same issue that has powered and given rise to “framework fatigue”.

To foster innovation, what type of network do I need to create?

question to innovate

This the seventeenth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

One thing every innovator needs is access to people who can help him with specific knowledge and resources. And, social media can enable innovation in a variety of ways. Explicitly, one that is rarely talked about is that you can meet people from different backgrounds and collaborate. It is an opportunity to pick people’s brains in a very interactive and transparent way.

Twitter and LinkedIn are such networks that serve this purpose. Cultivating a network that provides you with insights and ideas is incredibly, and it is something every person and organization needs to do if it wants to come up with breakthrough ideas.

Five discovery skills that drive innovation

A few years ago Christensen, Clayton M.; Jeff Dyer and Hal Gregersen published some research where they outlined the five discovery skills that drive innovation in both individuals and organizations. These five skills are illustrated below (via WSJ):

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