Tag Archives: Ryanair

Just a little bit better doesn’t delight customers, it puts them to sleep

Let’s be competitive on price and offer just a little bit of better service…

I heard an on the ground salesperson say that on a call last week. I later told the CEO about it and let him know what I thought about “just a little bit”. Below is an extended version of what I said to him. A quick thought is you will never hear innovators say “just a little bit”, only non-innovators say that!