One great way to stand out and differentiate, is to do the opposite of what everyone else is doing. An opposition strategy is usually the result of challenging long held assumptions of how things are done, this is the domain of us ‘crazies’ who question authority.

I spotted a restaurant on Springwise that is quite literally the ‘anti-restaurant’. Street Dinner’s concept is based on using the element of surprise for location and everything else that goes into a dining experience. Instead of having dinner at a determined location, knowing what the menu is and having it served the same way at a traditional restaurant; it does the opposite:…