Tag Archives: problem solving

10 Strategies For Changing Your Perspective

It’s all a matter of perspective. Perspective is worth more than IQ. Cliche’s you’ve heard before; they true. Having and gaining perspective is part of growing up, few people take full control of enhacing it and most don’t.

5 reasons why ethnography is not going to become mainstream anytime soon

It seems that since design thinking and lean startup methodologies have a “talk to potential customers to validate” component, it may seem that ethnography is becoming mainstream.

It isn’t.

In my opinion, of all the innovation techniques available to an innovation practitioner, entrepreneur, marketer or business leader none is more important than getting out on the field and observing people in their domains. And, we have ways to go before this ever becomes mainstream.

asking great questions