Tag Archives: Pricing strategies

What a small hardware store owner can teach you about creating value

Pepe PaezPepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic Marketing, where he tries to disrupt thinking by going back to basics.

He likes to spend his time between finding new things, being silly with his family and trying to actually enjoy a yoga class. You can find Pepe on Twitter, LinkedIn or email him directly pepe@obsidian.mx


The importance of understanding value

Don Roberto is the owner of a small hardware store in northern Mexico, on a whim he decided to buy a few pallets of wood boards, after a couple of weeks he noticed customers were not buying any of the boards because he bought them at regular retail price. His was deemed too expensive.

At this point in the story, what would you do?