An often asked question. Yet, there are those who think that competitive advantages are everlasting.

Competitive advantage, it seems to me, has become an instrument of finance. As in, how can our company accumulate hoards of cash to become sustainable?

The defining metric for said advantage is profits. That is a mindset, I believe, of playing not to lose.

Accumulating a war chest of money doesn’t mean you will outlast the next wave of change, you have things upside down, for an investment in innovation is an investment in your future.…