Tag Archives: Peter Drucker

To find the truth you have to look within

Peter Drucker famously remarked, “The most important thing in communication is hearing what isn’t said”. The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have them tell you stories about themselves, but they can’t tell you how to matter. Finding the WHY is similar to uncovering market insights, you’re piecing together a puzzle and then suddenly the missing piece to the puzzle pops into your head. But that missing piece was founds as the result of perspective shifting and synthesis.

Last week I spent some time with a client who wants to develop his own brand. I literally shadowed him for 4 days in an effort to help him find his truth. In industry parlance this is called ethnography. For me it’s simply Finding The Truth.

10 books about innovation I recommend you read

innovation books

Like other people who write about, consult on , and do innovation, I get asked about books a lot. There are the basics you want to read like Innovation and Entrepreneurship by Peter Drucker, The Innovator’s Solution, Crossing the Chasm and others. I tend to want to read books that have more unconventional ideas in them, as well as some practicality.

With that said, here are a few books about innovation that I recommend you read:

HBR’s 10 Must Reads: The Essentials

HBR essentials

Last week I shared with you HBR’s 10 must reads on innovation. Today I’ll share HBR’s 10 Essential must reads.

Again, just click on the link and voila!