Tag Archives: persuasion

Using Pre-Suasion to Influence Others: A Guide to Changing Minds

Changing someone’s mind can be a daunting task, but it is a necessary one for anyone who wants to influence others. Whether you are trying to persuade a colleague to support your project, a client to buy your product or a friend to change their behavior, you need to be able to present your ideas in a compelling way.

Why You Should Master The Art Of Storytelling

Humans have been telling stories for as long as anyone can remember. In fact, stories are the way we have a ‘collective memory’ at all. From early epic poets like Homer to pictographs across the globe that predate him by thousands of years, stories have been a part of the human experience since the beginning.