It’s a well known principle: Under promise. Over-deliver.

But it’s far from common to see it actually applied.

I have a client who just expanded it’s business to Tijuana. They are in 3 other states within Mexico and they’ve grown quite fast for a young company (4 years old). But their expansion to Tijuana has yet to pay off. And it’s getting dicey as customers have been leaving.

They brought me in to investigate why and develop ways to turn this around.…