Master the instrument, master the music, then forget all that shit and play. – Charlie Parker

Some say innovation is predictable, I agree. But to a larger degree it is not because you can’t really tell where it’s going to come from and who will be holding all the cards. Right now you’re probably in the ‘innovate or die’ mindset, you’re also probably feeling frustrated because you’re reading blogs, following innovation consultants on Twitter to try and do innovation but you are not getting anywhere.

Let me help clear things up for you, innovation takes time. It needs to be nourished, it needs to be practiced, it needs to be mastered.…