Remember last month I told you about a client who told his staff that they needed to start thinking about what they’ve never thought about? Well this past week I went back to check up on them and see exactly what had happened since our last conversation.
I wasn’t surprised. The predictable ‘I haven’t had time to think about it’ came up. Sure, they definitely have some ideas like focusing on not just businesses but also consumers and creating a brand for that. Though that’s just an idea and they know they have to do it but again nothing has happened.
The President of the company understands that they need to make time to ‘think about what they’ve never thought about’ but hasn’t really made the decision to do so. Well let me tell you something:
For things to change, somebody somewhere has to start acting differently. …