Tag Archives: non-consumers

To find new market opportunities and grow, study non-consumers

The key to company growth is to create more value for your customers, which means better satisfying their unmet needs. With that said, if you’re an established business that is looking for growth opportunities, look for people who are not your customers. Non-consumers, people who are  not taking advantage of the benefits your product or service delivers, represent the best opportunity for innovation.

This is what Walmart is doing with its “Pay with Cash” program. It is offering a solution for customers without debit or credit cards: