Tag Archives: MIT Sloan School of Management

Innovation must reads of the week: How Innovative Is Your Company’s Culture?

Innovation must reads of the week: How Innovative Is Your Company’s Culture?

Storified by Jorge Barba· Sat, Mar 30 2013 20:08:30

How Innovative Is Your Company’s Culture? bit.ly/11D9Mvl via @mitsmrMITSloan ExecEd
Strike! Innovation is on strike! wp.me/p10V0m-1lZ Read all about it #innovationPaul Hobcraft
Too busy to #innovate – Innovate on Purpose @ovoinnovation ow.ly/jt1teSmartBrief
Innovation boot camps: big business looks to the little guy smrt.io/15ZHvf6SmartPlanet
Can 3 simple rules make a company great? Even @Quaich & Mumtaz Ahmed were startled by what they found: s.hbr.org/XerJihHarvard Biz Review

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

Innovation posts of the week: The Business Models Investors Prefer

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What leads to innovation?


The worlds most recognizable brands where born out of some innovative product or service that created new value for consumers. But what lead them to that specific innovation?

The Branding Strategy Insider came up with a short list of :


•    A penchant for experimentation and action over analysis

•    The realization that in many industries, approximately 70% of innovations are developed by users, not the firm bringing the product to market (from research done by Professor Eric von Hippel at MIT)

•    The importance of connectivity. An enterprise has a much higher success rate if it is interconnected with the widest variety of potential idea sources, suppliers, business partners, customers, universities, governmental agencies, etc.

•    Build on your strengths, don’t waste your efforts on hiding or compensating for your weaknesses. Identify your assets and amplify them.

•    Envision the positive outcome that you seek.

•    Be optimistic and constantly work until your optimism is justified.

This is by no means a complete list but in my opinion it’s quite simple. If we were to trace these factors back and look for patterns these would show up in one way or the other.


What other factors lead to innovation?

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