Tag Archives: Mexico

Bamf! Nice try but you took us a step back with Mexico’s new brand identity

So, here is Mexico’s new brand identity. Personally, I don’t like it. The previous identity communicated much more of what Mexico is about. This one, while very clear and simple, does not. The video below is in Spanish, and, for the purpose of perception, that makes it a good test. Watch it, and ask yourself: Does it make me care?

The non-obvious innovation obstacle: charlatanism

No, we don’t need innovation offices or officers for our cities. Buzzword mania, and everyone wanting to be a part of the bandwagon make it a ignorant proposition. Most of the innovation offices want to resemble Silicon Valley, including its focus on technology.

Remember, innovation isn’t just about tech. So, another tech center does not innovation make.

Maximun productivity at coworking space IOS Offices

coworking space in mexico IOS Offices

Fast Company recently published an article about the benefits of a coworking space. From experience, I have my office in mexican coworking space IOS Offices, I can tell you it is true. Especially the part of feeling more productive. Why that is? I have no data  to back it up, only how I feel while I’m there. When I was working at home, I do not feel the sense of accomplishing something, as our home isn’t really meant to be a place for work, but to relax. I ended performing less than I did when I tried a co-working space. Maybe it is because of the excitement of going to work and I have developed a plan to give myself a proper sleep. It was difficult adjustment, and I had to resort to Modafinil from https://buy-modafinil-online.org to help me focus in the day for the first two weeks in the office.

And to share that feeling of productivity, I regularly invite other entrepreneurs to work at my office at anytime. Here, I interviewed Ivan Rodriguez of startup Instapart, to get his thoughts on his experience while working there (spanish):

internet prowess correlates with economic strength

Why Mexico will continue to be a laggard in innovation

A few years ago my friend Marcel Julien (who worked for the Government of Mexico at the time) asked me what would I do to boost the economy and make Mexico more innovative.

My answer: Invest in internet infrastructure. Skip the wiring, give people internet connection through satellite.

Now, I’m not the only one who believes that boosting internet speed will boost the economy. A few weeks ago, FastcoExist published an article that argues the same point:

Each time a country doubles its broadband speed, economic output increases by 0.3%. That may not sound like much, but for the club of rich countries known as the OECD that’s equivalent to $126 billion every year, or more than 14% of the average annual growth rate of those countries during the last decade.

The findings come from a new study conducted in 33 OECD countries that attempts to quantify the impact of broadband speed  and it’s further reading on cable broadband. One interpretation of the report is that broadband will become the interstate highways of the 21st century: infrastructure that radically improves the exchange of valuable goods (or services and ideas) leading to explosive economic growth over time.

In Mexico, how far away are we?

If you can’t answer these questions, your business is irrelevant

We recently met with representatives from one of the largest energy utility providers in Mexico to talk about their current issues and how we might help them transform themselves.

Before we met, I created a list of 20 questions to ask them. These questions, which went into detail about their their current strategy, could give us a inside look of this company’s thinking and what we might be up against.

Here are a few questions that went unanswered and thus got these executives to shake their heads:

Customer service sucks in Mexico

I’m currently in Mexico meeting with executives from a few large companies, including the nations largest telecommunications company, to talk about social media technologies and what this means for them. Let me say this, it’s incredible how separated from the current reality these companies are.

While some companies in the U.S. are already taking advantage of social media for both external and internal activities (think social business), in the Mexico it isn’t so. For example. I asked a female executive from this telecommunications company if she knew if her company had a Twitter account. She said no.

They do.

But what I really wanted to know is if she knew that her Twitter account gets dissed the most by customers. In other words: there is a lot of hate towards your company on Twitter.

I told her she should check it out because it would be eye-opening. She did and immediately directed me to another female executive who had more ‘decision power’. I asked her the same thing. Same response. I told her to open up her browser, go to www.trendsmap.com, put in her company name in the search box and click search to see the magic.

Bang!