Tag Archives: Mexico

Bamf! Nice try but you took us a step back with Mexico’s new brand identity

So, here is Mexico’s new brand identity. Personally, I don’t like it. The previous identity communicated much more of what Mexico is about. This one, while very clear and simple, does not. The video below is in Spanish, and, for the purpose of perception, that makes it a good test. Watch it, and ask yourself: Does it make me care?

The non-obvious innovation obstacle: charlatanism

No, we don’t need innovation offices or officers for our cities. Buzzword mania, and everyone wanting to be a part of the bandwagon make it a ignorant proposition. Most of the innovation offices want to resemble Silicon Valley, including its focus on technology.

Remember, innovation isn’t just about tech. So, another tech center does not innovation make.

Maximun productivity at coworking space IOS Offices

coworking space in mexico IOS Offices

Fast Company recently published an article about the benefits of a coworking space. From experience, I have my office in mexican coworking space IOS Offices, I can tell you it is true. Especially the part of feeling more productive. Why that is? I have no data  to back it up, only how I feel while I’m there.

And to share that feeling of productivity, I regularly invite other entrepreneurs to work at my office at anytime. Here, I interviewed Ivan Rodriguez of startup Instapart, to get his thoughts on his experience while working there (spanish):

internet prowess correlates with economic strength