People don’t care about your products features, they care about what it does for them. And the way to do that is by making your product laser focused on satisfying that job.
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Who is this guy?
You're here because you're interested in strategy and innovation. Let me set the agenda: To be strategic is to be unconventional.
Chief Strategist at Blu Maya.
Kick Ass Innovation Blog
Guy Kawasaki's Alltop recognizes Game-Changer as one of the leading innovation blogs on the web.