Last week, I got a chance to test drive a Mazda CX9, which would look even more dazzling with accessories like snap shades, and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.
Tag Archives: marketing
Biggest Strategy Mistake: Putting All Your Eggs In One Basket
in Innovation, Strategy
Businesses have always relied on various forms of advertising to promote themselves. It still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business. When you looking for digital marketing services, have a good idea of what it is that you need before you choose a provider. You may not know how to achieve your goals, but you have a general idea of the direction you want to go. Promoting a website and a business can be done in more conventional ways such as brochures, mailers, magazines, radio, and other long-established media methods. If you require this kind of printing and advertising service, you might make a different choice than you would if you want only consulting and online digital marketing services.
Read This If You Suck At Follow Through
A friend of mine who recently embarked on his own entrepreneurial journey figured out that he doesn’t like dealing with people who suck at follow through. You know who they are: people who don’t follow up, forget, make excuses, disappear, and are energy and time wasters to those of us who make stuff happen.
I said, welcome to the club!
What it Takes to Build Brand
Five or so years ago, I met an innovation agency head, ex Senior VP of Marketing of a very well known worldwide consumer brand, for lunch to talk about collaboration opportunities; we initially met through Twitter. The first thing she said to me when we finally met in person was “Congratulations on your Game-Changer brand, I’m very impressed with what you’ve done.”
Care More: How You Create Loyal Customers and Fans
Metal Gear Solid V The Phantom Pain Birthday Easter Egg
As you may have read before on my blog; I’m a gamer. Have been since my mom gifted me the original Nintendo. As gamers, we all have our list of all-time favorite games. For me, at the top of the list sits the Metal Gear Solid series from Hideo Kojima. While I like the series for many reasons – the sci-fi military angle, the game play, the characters and stories – the attention to detail paid by its creator is what gets me hooked the most; it’s inspiring.
The Trap of the False Promise
An organization’s value proposition is its promise. How many really deliver or exceed on their promise?…
Stand for Something if You Want To Inspire and Stand Out
Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions. …