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5 toxic assumptions businesses make about people

Though business leaders say they want innovation, the vast majority hate the concept of creativity. But as much as us innovators are fed up with this, the truth is that it isn’t the executives fault because people are wired to reject uncertainty; no matter how smart they appear to be. Fears and biases stand in [...]

For innovation: Uncommon insights come from uncommon places

This is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part,  you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to [...]

Bamf! Nice try but you took us a step back with Mexico’s new brand identity

So, here is Mexico’s new brand identity. Personally, I don’t like it. The previous identity communicated much more of what Mexico is about. This one, while very clear and simple, does not. The video below is in Spanish, and, for the purpose of perception, that makes it a good test. Watch it, and ask yourself: [...]

What a small hardware store owner can teach you about creating value

Pepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic [...]

Your strategy should help tell a story

A leader’s most important responsibility is identifying the biggest challenges to forward progress and devising a coherent approach to overcoming them. In contexts ranging from corporate direction to national security, strategy matters. Yet we have become so accustomed to strategy as exhortation that we hardly blink an eye when a leader spouts slogans and announces [...]

To find new market opportunities and grow, study non-consumers

The key to company growth is to create more value for your customers, which means better satisfying their unmet needs. With that said, if you’re an established business that is looking for growth opportunities, look for people who are not your customers. Non-consumers, people who are  not taking advantage of the benefits your product or [...]

Competitive advantage in social media: Carpe Diem Stupid!

Yesterday one of the surge protectors in my house, the Back-UPS 500 from APC, finally gave up on me after 6 years. Since I’m using another surge protector from Belkin to protect other electronic devices already, I ran over to Office Depot to buy replacement for the APC. I ended up buying a Belkin. As [...]