Tag Archives: marketing

How Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience

Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.

Read This If You Suck At Follow Through

Being great at follow through doesn't require brains, it requires commitment, awareness and thoughtfulness

A friend of mine who recently embarked on his own entrepreneurial journey figured out that he doesn’t like dealing with people who suck at follow through. You know who they are: people who don’t follow up, forget, make excuses, disappear, and are energy and time wasters to those of us who make stuff happen.

I said, welcome to the club!

What it Takes to Build Brand

nike brand building

Five or so years ago I met an innovation agency head, ex Senior VP of Marketing of a very well known worldwide consumer brand, for lunch to talk about collaboration opportunities; we initially met through Twitter. The first thing she said to me when we finally met in person was “Congratulations on your Game-Changer brand, I’m very impressed with what you’ve done.”

Care More: How You Create Loyal Customers and Fans

metal gear solid v phantom pain birthday easter egg

Metal Gear Solid V The Phantom Pain Birthday Easter Egg

As you may have read before on my blog; I’m a gamer. Have been since my mom gifted me the original Nintendo. As gamers, we all have our list of all-time favorite games. For me, at the top of the list sits the Metal Gear Solid series from Hideo Kojima. While I like the series for many reasons – the sci-fi military angle, the game play, the characters and stories – the attention to detail paid by its creator is what gets me hooked the most; it’s inspiring.

Stand for Something if You Want To Inspire and Stand Out

Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions.