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What large companies still don’t get about marketing innovation

Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty […]

Question everything to break out of habitual thinking

Innovation comes from new ways of seeing and new ways of being. Learn to see different, learn to be different, and you will discover the different. Though Tijuana has to come to be known as a place where you’ll find great food, I don’t think that is the case. For example, take a stroll through […]

To find the truth you have to look within

Peter Drucker famously remarked, “The most important thing in communication is hearing what isn’t said”. The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have them tell you stories about themselves, but they can’t tell you how to matter. Finding the WHY is […]

Does social media marketing still matter?

Social media marketing doesn’t matter. Or so says an article on MIT Sloan Management Review: I argue that we have reached the same point with social media marketing. In terms of competitive advantage, social media marketing simply doesn’t matter. Having a presence on Facebook and Twitter is no longer sufficient to provide any source of […]

Quick guide on how to use Evernote to stay on top of emerging trends

What is the process I use to keep up and /or uncover emerging trends and what tools do I use? Previously, I’ve written about how to create an insights bank using Evernote. Here I’ll expand on that initial idea, with a quick guide on how you can stay on top of emerging trends, as well as […]

5 toxic assumptions businesses make about people

Though business leaders say they want innovation, the vast majority hate the concept of creativity. But as much as us innovators are fed up with this, the truth is that it isn’t the executives fault because people are wired to reject uncertainty; no matter how smart they appear to be. Fears and biases stand in […]

For innovation: Uncommon insights come from uncommon places

This is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part,  you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to […]