Pepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic [...]
What a small hardware store owner can teach you about creating value
Posted on April 11, 2013 // 1 Comment
Your strategy should help tell a story
Posted on January 23, 2013 // Leave a Comment
A leader’s most important responsibility is identifying the biggest challenges to forward progress and devising a coherent approach to overcoming them. In contexts ranging from corporate direction to national security, strategy matters. Yet we have become so accustomed to strategy as exhortation that we hardly blink an eye when a leader spouts slogans and announces [...]
To find new market opportunities and grow, study non-consumers
Posted on April 30, 2012 // Leave a Comment
The key to company growth is to create more value for your customers, which means better satisfying their unmet needs. With that said, if you’re an established business that is looking for growth opportunities, look for people who are not your customers. Non-consumers, people who are not taking advantage of the benefits your product or [...]
Laser focused products are more emotional
Posted on January 19, 2011 // 5 Comments
People don’t care about your products features, they care about what it does for them. And the way to do that is by making your product laser focused on satisfying that job.
Unconventional marketing strategy starts with ‘what not to-be’
Posted on January 13, 2011 // 2 Comments
Entrepreneur Miki Agrawal’s unorthodox marketing strategy resulted in Slice Perfect, a pizzeria that’s not like a traditional pizzeria.
