After days or maybe even weeks of brainstorming and crossing off every possibility, you have finally found the perfect business name. Or, at least you think so.
According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.
Innovation is as much about attitude and perspective as it is about process. So how you view innovation matters. It sounds trivial but it makes a huge difference from both an organizational and strategic point of view.
Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.
Businesses have always relied on various forms of advertising to promote themselves. It’s still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business.
A friend of mine who recently embarked on his own entrepreneurial journey figured out that he doesn’t like dealing with people who suck at follow through. You know who they are: people who don’t follow up, forget, make excuses, disappear, and are energy and time wasters to those of us who make stuff happen.
I said, welcome to the club!
Five or so years ago I met an innovation agency head, ex Senior VP of Marketing of a very well known worldwide consumer brand, for lunch to talk about collaboration opportunities; we initially met through Twitter. The first thing she said to me when we finally met in person was “Congratulations on your Game-Changer brand, I’m very impressed with what you’ve done.”