My haircut is very simple, all around the head with number 1. It has been like that since I was 18 years old. So sometimes I cut my hair myself, and most of the time I go to the barber if I’m not feeling like doing it myself. My long time barber passed away a few years ago so I’ve been jumping from barber to barber. And in recent months I found this place that’s a combination barber and spa with a sports focus. All the barbers are women, dressed in sports pants.
I recently joined a chat of entrepreneurs and a person brought up the topic of business growth. Specifically, she said that someone who is not willing to spend money on advertising to grow a business is not an entrepreneur.
I’m a huge Michael Jordan fan and have written about how the Jordan brand has driven culture and stayed relevant; even though MJ has been retired for almost 20 years. Air Jordan’s are highly coveted, specifically the older ones. Last week saw the re-release of the Air Jordan 4 Bred; one of the most iconic sneakers thanks to a very famous shot.
According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.
Innovation is as much about attitude and perspective as it is about process. So how you view innovation matters. It sounds trivial but it makes a huge difference from both an organizational and strategic point of view.
Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.