Tag Archives: marketing

Air Jordan: How Nike Created A Brand That Drives Culture

air jordans

According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.

How Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience

Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.

Read This If You Suck At Follow Through

Being great at follow through doesn't require brains, it requires commitment, awareness and thoughtfulness

A friend of mine who recently embarked on his own entrepreneurial journey figured out that he doesn’t like dealing with people who suck at follow through. You know who they are: people who don’t follow up, forget, make excuses, disappear, and are energy and time wasters to those of us who make stuff happen.

I said, welcome to the club!

What it Takes to Build Brand

nike brand building

Five or so years ago I met an innovation agency head, ex Senior VP of Marketing of a very well known worldwide consumer brand, for lunch to talk about collaboration opportunities; we initially met through Twitter. The first thing she said to me when we finally met in person was “Congratulations on your Game-Changer brand, I’m very impressed with what you’ve done.”

Care More: How You Create Loyal Customers and Fans

metal gear solid v phantom pain birthday easter egg

Metal Gear Solid V The Phantom Pain Birthday Easter Egg

As you may have read before on my blog; I’m a gamer. Have been since my mom gifted me the original Nintendo. As gamers, we all have our list of all-time favorite games. For me, at the top of the list sits the Metal Gear Solid series from Hideo Kojima. While I like the series for many reasons – the sci-fi military angle, the game play, the characters and stories – the attention to detail paid by its creator is what gets me hooked the most; it’s inspiring.