Beliefs. We all have them. They’re how we make our way through life, from making decisions about who we make friends with, where we choose to work, who we collaborate with and what we do and don’t; they’re a guide to behavior.
The only way to create new value is through innovation, but most companies pay lip service to it. That’s a fact. CEO’s say they value creativity from employees, the type that delivers disruptive offerings that result in new business models, but when push comes to shove CEO’s don’t really want new disruptive offerings; they are more worried about maintaining the status quo than in challenging it.
Every Business Manager asks itself the same key strategic question about how to approach innovation: what do I do?
Having gone through the experience of having to figure out an answer to that question Greg Satell, the author of the very popular blog Digital Tonto, wrote his new book Mapping Innovation: A Playbook for Navigating a Disruptive Age to help Managers do the same. …