Beliefs. We all have them. They’re how we make our way through life, from making decisions about who we make friends with, where we choose to work, who we collaborate with and what we do and don’t; they’re a guide to behavior.
Yesterday I was invited to CETYS Universidad to chat with the 1st generation of students of the new Business Intelligence and Innovation major. Since this is a heavily technology focused major, I decided to share my view on what I believe are the Industries of the Future and how there are 10 emerging technologies that will drive the Next Economy.
The talk was called Next Economy: The Industries of The Future .
Every once in a while I get requests from friends and collaborators about mentoring someone. Last week I was contacted by a teacher from a local University who wanted to introduce me to one of her students; a aspiring entrepreneur with a love for technology.
The only way to create new value is through innovation, but most companies pay lip service to it. That’s a fact. CEO’s say they value creativity from employees, the type that delivers disruptive offerings that result in new business models, but when push comes to shove CEO’s don’t really want new disruptive offerings; they are more worried about maintaining the status quo than in challenging it.
Most companies fail because they miss the future. It may seem simplistic to put it that way, but it’s true. There are many reasons why, the most common one is because they fail to meet the unmet, unarticulated needs of customers; this is attributed to ignorance and lack of care for customers.
Let me elaborate…
Five or so years ago I met an innovation agency head, ex Senior VP of Marketing of a very well known worldwide consumer brand, for lunch to talk about collaboration opportunities; we initially met through Twitter. The first thing she said to me when we finally met in person was “Congratulations on your Game-Changer brand, I’m very impressed with what you’ve done.”
We live in a fast moving, complex and uncertain society where industries lines are fading. It’s always been this way, but the accelerating adoption and integration of technology somehow makes it more pronounced and obvious that everything is indeed connected. In this environment, people and companies that survive and thrive are those who know how to learn; fast.