Not every organization is pro-innovation. Just because they say they are doesn’t mean they truly are; mostly it’s B.s..
“I’m not looking for the best.” A Director of a publishing company once said this to me after he commented on how his company was looking for a innovation strategist to help them think through, and execute, a project to create the future of their company.
Innovation is as much about attitude and perspective as it is about process. So how you view innovation matters. It sounds trivial but it makes a huge difference from both an organizational and strategic point of view.
There isn’t a day that goes by when someone doesn’t express their sorrow to me about their job. How they don’t feel empowered to do the right thing, and how every decision has to be passed by various people.