Tag Archives: Innovation

Law of innovation inertia

Imagine if two people were given the same slides, reports, diagrams and the like, and were told to craft a unique strategy for the company. To do that, both would be put in separate rooms where they will be given 4 hours to work. After the 4 hours, both people come out from their respective room and present the same conclusion.

There are two ways to look at a situation like this:

If you don’t like how things are done, tell a different story

If you don't like where you are going change your direction

A typical marketing and sales person recently asked me why I don’t place ads on my blog to generate additional revenue. Being that this blog gets between 6K – 9K visits/month, I’m in a very good position to do so (I have gotten requests from companies to place ads). But, I don’t want to place ads.

I simply don’t like advertising. And, generating revenue from ads is not a narrative I want to be a part of.

When he heard my response, he thought I was crazy. In his own words: that is not smart.

Innovation book review: The Innovation Expedition by @gijsvanwulfen

The innovation expedition Gijs Van WulfenThere are a multitude of innovation books that are either published or are going to be published with something along the lines of  “innovation lessons from ___fill in the blank with a famous person’s name___”.

These are typical books that provide tips and principles to follow. Nothing wrong with that, except that there are too many that come to the same conclusions. There are others though, that do present a different concept.

Gijs Van Wulfen sent me his newest book last month, I think it is very cool. Called “The Innovation Expedition: A Visual Toolkit to Start Innovation“, consist of a visual journey through Gijs FORTH Innovation method. Which is all about “How to get started with innovation effectively“.

Bamf! Nice try but you took us a step back with Mexico’s new brand identity

So, here is Mexico’s new brand identity. Personally, I don’t like it. The previous identity communicated much more of what Mexico is about. This one, while very clear and simple, does not. The video below is in Spanish, and, for the purpose of perception, that makes it a good test. Watch it, and ask yourself: Does it make me care?