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The best—and the worst—way of learning about market demand is to ask the customer

*+-Want to know what customers want? Ask them, but don’t believe them; rather observe them in their environment. It’s the best way because potential customers can answer this question better than any self-proclaimed marketing experts can with their fancy reports, focus groups and all. It’s the worst because customers don’t really know what they want. […]

Deadly innovation sin: Never wanting to be first; to get it right

*+-Are you taking note of the many ways that you’re killing innovation in your business? It’s easy, a true innovative business has certain characteristics that make it innovative over the long-term; does your business have them?

Consensus kills innovation

*+-conviction > consensus — Scott Belsky (@scottbelsky) April 29, 2015 Is consensus and a democratic process always to best way toward innovation? Not really. The topic of deciding what ideas to pursue comes often in discussion, it’s a very interesting topic because it directly influences the how of innovation. And the way innovative companies approach […]

Deadly innovation sin: Believing process will save you

*+-Inside established organization innovation is killed before it even gets a chance to make its case. The reasons are many, and while there are many Sins of innovation,from my POV the one that kills most projects focused on transformational outcomes are ones where there needs to be a fixed “process” for achieving those outcomes.

Innovation needs outsiders. Here’s how to source them

*+-The most interesting ideas, the ones that span boundaries, are found and at the intersection of domains. This isn’t a new insight, but it is one that is rarely taken into account inside most businesses. True to form, established businesses suffer from the Curse of Knowledge: I already know what I need to know. The […]

Are you a Chief Idea Killer?

*+-Much of what we think stands in the way of innovation is in our control: our attitude. In most cases being a good boss means hiring talented people and then getting out of their way; that’s an attitude most traditional organizations don’t have. I’ve made reference to this fact quite a bit in the past, and […]

For our youth to thrive, it matters how we teach them to view failure

*+-During our discussion about The Future for Youth, one of the main points we touched on was “risk aversion”. And though we see a trend towards more entrepreneurs, the truth is many of them are not entrepreneurs. Why? Because most entrepreneurs fail and leave it at that. But real entrepreneurs view failure as a prerequisite […]