I like this list by Tom Peters, which Vala Afshar shared, on what innovation is. The big one for me, which scares most everyone, is: If you know where you’re heading, you’re not innovating.
There isn’t a day that goes by when someone doesn’t express their sorrow to me about their job. How they don’t feel empowered to do the right thing, and how every decision has to be passed by various people.
How do you put creativity to work? How do you implement it so it delivers innovation? What does a culture of innovation look like? There are no shortage of innovative companies to draw inspiration from who have been able to transform themselves. Though you can’t copy their culture and strategy, but you can certainly learn a few things.
Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.