Our society tends to focus on the big ideas. We love them, me included. But since big ideas have no precedent, no path to follow, the challenge is they require uncommon action; little details that need to be figured out beforehand. So, everyone likes talking about big ideas. But a very small number of people […]
When’s the last time you made yourself purposely uncomfortable? It’s something to think about. When our natural instinct is to constantly seek out comfort… We are the main obstacle to progress because we continually fail to question everything, including our ideas; it’s really that simple. There is a constant strong force at play, the status-quo […]
What is the main obstacle that stands in the way of sustainable long-term success for any business? I’d argue that it’s culture. A strong culture will recover from mistakes and figure out a way forward; while a weak one will never aim to evolve beyond what it already knows. With that said, let’s get this […]
What do all creative cultures have in common? The common answer is that in order to figure out which ideas will work, people move fast to implement those ideas. I’d argue that more important than that is the ability to recover from failure just as fast:
One of the hardest things to do when defining what your business does is explaining it in the simplest of terms; the key challenge is distinguishing between features and benefits. The reason that this is so vitally important is that, in the words of User Onboarding: “People don’t buy products; they buy better versions of […]
Sometimes, all a business needs to make more sales is to reach out to customers in innovative, creative, ways. A business that can fill a niche in new ways and do it with the utmost precision can set themselves apart from their competition. Here are four different ways that you can use to catapult your […]
Any business model that hasn’t been disrupted by the internet yet will be. Why? Where before corporations “told” us what we need to use without our opinion, the internet has empowered us to create and become platforms. In essence, the internet has unleashed the democratization of ideas; bottom-up innovation.