Earlier in the week I was having a conversation with a friend who asked me about problem solving. He wanted to know my thoughts on the best way to learn how to solve problems. My response: If you want to learn about problem solving, learn from designers.
“I’m not looking for the best.” A Director of a publishing company once said this to me after he commented on how his company was looking for a innovation strategist to help them think through, and execute, a project to create the future of their company.
Business is hard. And there are many widely held beliefs about what leads to success. One of them is “Increase sales, reduce costs”. Do both, and you’re gold. Reducing costs is where the focus goes to when increasing sales becomes a challenge.
Innovation is as much about attitude and perspective as it is about process. So how you view innovation matters. It sounds trivial but it makes a huge difference from both an organizational and strategic point of view.