How does Netflix innovate? Just like any organization that has a track record of innovation, you have to start with it’s culture. Luckily, you can learn about Netflix’s culture from the CEO himself. In his book, No Rules Rules: Netflix and the Culture of Reinvention, Reed Hastings describes 4 steps which all employees follow within Netflix to pursue an idea they’re passionate about.
Working for a traditional company means that you follow a set of rules, the company is configured so things happen in a determined way on a daily basis. There are set processes, therefore surprises are chided and anything that disrupts routines is avoided.
Whether people and organizations like it or not, the current pandemic is accelerating the digitalization of the enterprise at all levels. Still, many organizations are late to the party, and some aren’t acting at all.
You can’t talk about things you want done when you’re not setting the example. In every group and / or business that I’ve lead, I’ve always set the example; I don’t know any other way to do it. So earlier in my career it was a bit mindboggling to me when I encountered other organizations where the leader was not setting the example. They asked and expected their employees to behave in a certain way, but they didn’t walk the talk themselves.
There are thousands of books written, consulting services sold, it’s talked about all the time, and I’ve written about this many times, yet people continue to ask: what’s the fastest, less risky, path to innovation? Is there a cheat code?
One of the biggest mistakes people make as they take on leadership roles is they focus too much on the bottom line, and not much on how those results are achieved. Results matter, but unfortunately what they fail to see that improvement happens in the how not in the what.
Fail fast and often is a phrase that has grown in legend in the last decade. It originated in the startup world, and has taken on a life of its own. To fail fast and often means that the faster you fail the faster you’ll reach success. Unfortunately, it doesn’t work this way.