Innovation is messy and hard. It’s not for everyone. Mistakes will be made, and you will have to try more stuff to find a way forward. A couple of years ago I was part of a team that developed a static ground effect vehicle.
There are many businesses that start out filling a need for a specific type of customer. Sometimes this leads to the creation of a new industry or segment that was ignored or unserved by incumbents.
If the business does everything right, they will be the leader for that new category, segment or industry. The problem arises when that leader stops paying attention to what started it all: the customer.
I recently had a chat with a group of entrepreneurs and one question I got asked was about differentiating persistence and stubbornness. This is an important question, here I share my response…
Innovation is messy, it just doesn’t happen in a straight line. The entrepreneurs, innovators, anybody who achieves great outcomes, have many traits in common which help them push through the ups and downs: stubbornness and persistence.