Tag Archives: innovation strategy

Innovation must reads of the week: The Right Ideas in All the Wrong Places

 

 

 

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

Innovation must reads of the week: What really blocks innovation

Innovation must reads of the week: What really blocks innovation

Storified by Jorge Barba· Sat, Jan 05 2013 19:51:03

Addressing the critical issues that block #innovation often at leadership level http://bit.ly/UN0W8B #innovate #innochatPaul Hobcraft
This point by @ BradFeld is just enormously important: Small Experiments, Often http://buff.ly/TzqhCZTim Kastelle
What really blocks #innovation. A new acronym: CARL, standing for clarity, alignment, resources, leadership http://innovateonpurpose.blogspot.com/2013/01/what-really-blocks-innovation.htmlJeffrey Phillips
Prof. Bill Duggan: 99% of #Innovation Methods are Based on a Brain Model We Rejected a Decade Agohttp://www.businessinsider.com/innovation-methods-based-on-bad-neuroscience-2013-1 via @businessinsiderColumbia B-School
Be Competitively Unpredictable! – first case in this video on making open innovation work http://ow.ly/gz7qoStefan Lindegaard
Another good post by @100open: Oblique #Innovation Strategies – http://bit.ly/VwboCcRalph-Christian Ohr
Why Business Models No Longer Last http://p.ost.im/p/epuCVSGreg Satell

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Hop off the bandwagon

What argument can you win?

Hop off the bandwagon

There are 2 kinds of warfare: asymmetrical and stupid.   —DR. CONRAD CRANE, DIRECTOR OF THE U.S. ARMY HISTORICAL SOCIETY AND AUTHOR OF THE U.S. ARMY/MARINE CORPS COUNTERINSURGENCY FIELD MANUAL

I have a client who competes with Starbucks. Or at least that is what they think. I don’t think they do because they have no argument to win. What is Starbucks good at? There are other factors at play, but these are the main ones: They fill the middle between your home and work, and they are also known for making good enough coffee.

These are not attributes where my client can make a confident argument that they can win. And my client can’t just turn itself into a roaster. And it shouldn’t.

So what to do? The answer is simple but difficult: You do what the other guy can’t or won’t.

peeling paint

Subtract to innovate

peeling paint

You have to shed some of your old skin to make room for the new one

While I don’t advertise it, I do give workshops on social media marketing and research. I give them on a “people/businesses ask me for them” basis. Why? Because I’m not really interested in telling you how to increase the number of Likes and/or followers. This is what the industry has become about. And businesses, like always, go head first without truly understanding what “this” is really about.

What I’m really interested in telling you, is what this “social stuff” means beyond marketing. What it means for how you organize, how you hire, how you deliver on your value proposition, how you work, how you communicate, etc. What it means to let real-time customer-insights direct your strategy.

As I told a buddy of mine recently, this is not an add on process where you just “install” a new feature to your business. My buddy wanted to know what the expected ROI was for these social media initiatives. This is a short sighted and correct MBA question. But that is not the question you should be asking because this is not an add on. It is not like adding new rims or a new intake system to your car, it’s the opposite.

It’s about subtracting some of what you already do to make room for the new.

Innovation must reads of the week: Leadership competencies for disruptive innovation

Innovation must reads of the week: Leadership competencies for disruptive innovation

Storified by Jorge Barba · Sat, Jul 21 2012 21:07:25

I love watching Daniel Kahneman: Why We Make Bad Decisions About Money (And What We Can Do About It) @bigthink http://goo.gl/DRVbDAlex Osterwalder
Leadership Competencies for Disruptive Innovation http://zite.to/MPBmZ8 via @ziteRalph-Christian Ohr
Nebulous, pervasive, invisible but oh so powerful. Why culture is a significant #innovation barrier http://innovateonpurpose.blogspot.com/2012/07/culture-powerful-innovation-barrier.htmlJeffrey Phillips
Innovation Strategy: Dethroning an Established Platform – http://ht.ly/cj27X from @MITSloan #strategyChuck Frey
Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program: http://bit.ly/OcBK81 Cc… @bhc3 #innovationArie Goldshlager
New blog post: Mistakes versus Experiments – how to use failure to help #innovation http://bit.ly/LWXEtlTim Kastelle

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

Innovation posts of the week: Finding the voice of the customer

In case you missed them here are this weeks best readings. And as always from innovation experts themselves 😉

Innovation — the New Two-way Play – Knowledge@Wharton

Using HR strategically for Innovation by @dscofield

Four Principles for Crafting Your Innovation Strategy – Technology Review

Finding the Voice of the Customer with Jose Briones via @brioneja

5 Steps to Success in Customer Innovation Programs – Outside Innovation

Innovation Ain’t So Easy Mr. President – Think Google, Not GE by @adam_hartung

Adoption barriers and other reasons innovative ideas fail by @ovoinnovation

Innovations Best Kept Secret by @mikemyatt

Why Are some Incremental Innovations Considered Game Changers? by @davidaaker

How 3M Gave Everyone Days Off and Created an Innovation Dynamo – Co.Design

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Must read innovation stories of the week: creating sustainable competitive advantage

How do you win in the marketplace? Seth Godin argues that creating a sustainable competitive advantage can take many forms: own something that’s hard to copy, creating a brand, creating a network where most of the power rests on you, creating switching costs and building a culture that’s innovative.