Should you give away ideas to potential clients before making a deal?
Ideas are a dime a dozen and coming up with them is really easy. Sometimes too easy. And as someone who is in ‘ideation mode’ all the time, I freely give them away to potential clients. A few of my partners don’t like this. It makes them uncomfortable because they think that we give away too much before we close the deal. It’s not strange to see that our proposals lay out an almost step-by-step strategy with as much details as possible.
The way I’ve always looked at it (and also because I think most of the proposal I’ve ever received all look alike and look more like a recipe for anyone) is that you make proposals with the intent of differentiating yourself too. With that mindset, your proposal should also ‘look and feel’ different.
But the issue is how much is too much?…