Tag Archives: ideas

Are you giving away too many ideas?

Should you give away ideas to potential clients before making a deal?

Ideas are a dime a dozen and coming up with them is really easy. Sometimes too easy. And as someone who is in ‘ideation mode’ all the time, I freely give them away to potential clients. A few of my partners don’t like this. It makes them uncomfortable because they think that we give away too much before we close the deal. It’s not strange to see that our proposals lay out an almost step-by-step strategy with as much details as possible.

The way I’ve always looked at it (and also because I think most of the proposal I’ve ever received all look alike and look more like a recipe for anyone) is that you make proposals with the intent of differentiating yourself too. With that mindset, your proposal should also ‘look and feel’ different.

But the issue is how much is too much?

How to fight the confirmation bias

“It is difficult to lay aside a confirmed passion.” – Caius Valerius Catullus

Aha! you got an idea and you want to do some research to know if you’re idea has wings. You setup google alerts, hashtags about related topics on twitter, follow people in the know, join related groups on Linkedin, etc. You know the drill!

Soon after you start receiving information, this information looks familiar to you, it makes sense. Other people are talking about the same thing, you engage them and start exchanging ideas which start taking on a life of their own. This confirms your hunch, you get more excited because your idea has wings. Bangarang! you’re sure to be a gazillionaire!

Sound familiar?

This is the confirmation bias.

Whenever we have an idea, instead of searching for ways to prove our ideas wrong, we usually attempt to prove them correct. Once we see a pattern we do not easily let go of it, we keep digging and digging to see that pattern more and more. Sometimes there isn’t even a pattern there but we somehow ‘want’ to believe there is. You know all too well how this plays out in any organization.

Let’s change that. Time to turn off your lizard brain and engage your critical, truth seeking side of your brain.

In order to fight the confirmation bias let’s do the opposite: learn to spend as much time looking for ‘evidence’ that we are wrong as we spend searching for reasons that we are correct.

It’s not fun trying to prove we’re not the hotshots we think we are but the truth shall set you free.

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Innovation posts of the week: Organizational Innovation

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Innovation posts of the week: Homophily the #1 enemy of innovation

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Insights first, ideas second

I just want to add my thoughts to post earlier today: .

They sure are. There are all sorts of and . Do a google search for ‘how to get new ideas’ and you get , more links than you’ll ever have time to visit in your lifetime with some mostly the same information that is in those two articles I linked to! Ok so what’s a better way to generate ideas?

Insights, they’re the seeds of new groundbreaking ideas.

A more strategic way of generating ideas is to focus on building ideas on top of insights. Don’t get me wrong, thinking stuff up is fun. You let your imagination run wild, think of the impossible and think all kinds of stuff only you can imagine. It’s your own dream world! Mostly all these ideas will be way ahead of their time or not even doable. That’s why we need to combine our imagination with our intellect. Our intellect drives our capability to discover insights and our imagination helps put the pieces together in a new way.

So how do you discover new insights?

Recently I’ve written how and how . To discover new insights we have to become really good at and then making sense of them in this interconnected world. We must if you will and this happens by out of what we observe.

To get you started, a simple way is to observe the world, industries and people. Notice what’s changing, what’s different and ask yourself what does it mean for the world, industry your customers and you. Think about what needs and behaviors might emerge from these changes and how can you exploit them.

Ideas are cheap but insights are hard to come by.

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Innovation posts of the week: Why companies need less innovation

Want more? You can find more innovation posts in my Delicious bookmarks account, all good stuff!

Innovation posts of the week: Innovation Economics

Great collection of reads this week which I encourage you to read while also following these smart people on Twitter.


Want more? You can find more in my Delicious bookmarks account, all good stuff!