Image via Wikipedia

Believe it or not I’ve heard business owners tell me that if they’re innovating, they want to charge a high price. First of all, a truly innovative ideas makes it’s benefits accessible to as many people as possible. This means the cost of entry for the customer is lower, not higher.

Case in point: Dippin’ Dots.

Supposedly they were the ice cream of the future. Not so. They filed for bankruptcy a few weeks ago. Sure the technology behind it is pretty cool but it doesn’t make the product more delightful than the traditional creamy ice cream.

Dippin’ Dots doesn’t dramatically change the customer experience either. Eating ice cream the old fashioned way, with a cone, is still an irresistible experience.…