Tag Archives: Hootsuite

New innovation challenge: From managing complexity to facilitating simplicity

A few weeks ago I did pitch to a startup accelerator about a project I want to start. This project has to do with social media monitoring, or in my language, “a sense-maker”.

One of the questions that was posed to me at end was: What will make this different?

My response: I aim to make this as simple as possible. (At the moment all I have is a mock-up, no live app)

Hold on, don’t leave yet. This is not a post about my idea, although it kind of is 🙂