Tag Archives: google

The question Google asks itself to create the future and avoid irrelevance

How Google Works by Eric SchmidtHow does Google do it?

I just finished reading How Google Works, a tell all book by Eric Schmidt’s and Jonathan Rosenberg about their experience working at the innovation powerhouse. It’s a quick read, and much of the material covered, such as how Google manages, makes decisions, innovates and hires, have been well covered in other Google books as well as in the tech media.

What large companies still don’t get about marketing innovation

Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty through the great products and services they deliver. Building an attractive even beautiful is the goal of most website designers. In the process, sometimes the effectiveness of the website is diminished, and that’s why learning how long does it take to design a website can be important to have the right website optimized for business.

According to a great entrepreneur like Damon Burton, we need to keep in mind that our goal is not only to have a beautiful website that will make people want to stay and look around and enjoy, but also a website that will be helpful to the engines in determining what our website is about or what it is relevant to. Why not find out more about search engine optimization? To generate new leads to continue to collect sales online do visit us.

There are only a handful of companies that can both make great products and advertising. We continually marvel at products and services from visionary companies like Apple, Google, Uber and others who gain our loyalty the product and service excellence; you can actually feel their dedication, learn how to be famous on TikTok.

Hiring and managing for brilliance

Want game-changing ideas and execution? Hire misfits, weirdos, black sheep, difficult people who don’t fit into traditional roles because they are just brilliant. This isn’t a new idea, but when CEO’s say they want innovation, they don’t walk the talk by themselves; nor does human resources.

Corporations aren’t recruiting enough weirdos:

In organizations where trust exists, ideas trump hierarchy

One of the best articles I’ve read about culture and innovation is from HBR: First, fire all the managers. Written by Gary Hamel, it’s a very good and practical read, the idea of doing without managers shouldn’t surprise you if you’ve read his book The Future of Management. I won’t get into the specifics of the article (make sure you read it!) but I’ll just say that I also believe managers should not exist; but do believe that in some cases some management is necessary. More importantly, I believe organizations should be run by ideas, not titles.

Enthusiasm drives employee engagement…and innovation

As much talk and attention innovation gets, the topic of employee engagement isn’t far behind. And with good reason, the latest report from Gallup concluded that only 13% of employees worldwide are engaged at work. Damn!

But Gallup also points out that companies with engaged employees outperform those without by up to 202%, so there’s something we can learn from organizations with highly engaged employees.

It’s important that we must make a distinction here, for an engaged employee is not a satisfied employee. The point being that just because companies post pictures and videos of their employees having fun doesn’t mean that they are also satisfied with their work.

With that said, the following thread on Quora caught my attention because the person responding indicated why she was both engaged and satisfied with her work: Why are so many people content with just earning a salary and working 9-6 their entire adult life?

Interview: My thoughts on the power of innovation

A few months ago I was interviewed by Media Shower about my thoughts on innovation. Here are the questions and my answers about the origin of the Game-Changer blog, my background, how companies can foster free thinking and the development of new ideas, recruit creative thinkers and how anyone can learn to think innovatively.