Tag Archives: google chrome

Laser focused products are more emotional

steve jobs

This post isn’t about Steve Jobs, it’s about emotion and how to create it with your product.

When I was a kid I would spend endless hours reading magazines at supermarkets or bookstores. From PC Magazine, Sports Illustrated, Game Pro, National Geographic, Road & Track, SLAM, you name it. At one point I had subscriptions to 15 different magazines that I got in the mail, my mom wasn’t too happy about it. And she also wasn’t happy because I kept them all well after I read them.

Out of all the magazines I read, the one’s I look more forward to reading were the ones about cars. I just loved (and still do) reading Road & Track’s car reviews because of how they described their car experience, I can still remember some of the words used in the .

Words like: ‘staggering power’ when pushing the accelerator, ‘stratospheric’ when talking about horsepower, ‘opera-esque’ when describing the sound of the engine, ‘astonishing’ when describing the car…you get the picture. So what’s the big deal? Well the fact that I’m telling you about it today and remember it is telling. Emotions are hard to forget and even though I’ve never driven these cars, the vivid descriptions make me feel as though I almost did.

I know what you’re thinking, we already know benefits trump features. Yup, but how?

Focus.

Jeremy Clarkson, host of Top Gear, is a like a little kid when talking about cars. It’s all emotion. Even if you aren’t a car fanatic you’ll love them after hearing Clarkson, just like in the video below where he drives the Ferrari Enzo. Tell me it doesn’t get your blood moving?

Did you notice how he mentions the word ‘focus’ to the describe how the car’s interior doesn’t distract you from driving? If you own and iPod, iPhone or iPad then you know what I mean. Steve Jobs is the master at creating emotions for Apple products. He makes it sound so genuine because his products satisfy him. So when he gives a keynote speech, he’s like a little kid talking to you about his new toy. Emotional!

Google did the same thing with Chrome. It’s laser focused on enabling us to browse the web faster. The user interface has only what’s necessary to browse and it makes you almost feel like the browser isn’t even there. That’s focus!

Another example I’ll give you to chew on is how describes how the new makes it’s driver feel: confident. Confident that you can get the best lap times and win the race. That’s what they really care about.

And with that last paragraph I get to the intent of this post: Focused products are more emotional. People don’t care about your products features, they care about what it does for them. And the way to do that is by making your product laser focused on satisfying that job.

In the Enzo’s case the job is driving, in the iPod’s case it’s carrying all your music in your pocket. They eliminated all the things that can ‘distract’ from satisfying that job.

Thoughts? Do you think products that are laser focused on satisfying a specific job more emotional?

Enhanced by Zemanta

The world needs more awesomeness

A few weeks ago Umair Haque said . In an effort to do that he’s :

The goal is to produce a stronger, collaboratively written manifesto on awesomeness, rich with real-world example, discussion, and commentary.

 

Here then are my thoughts:

 

Awesome for me is something that let’s me do or experience something that I’ve never done before. This can also be called innovation, but then again we always had phones until the iPhone came along.

Bottom line ’Awesome is a dramatic improvement over what was before.’

 

Products and services that make my life more awesome are:

  • An iPod let’s me carry thousands of songs in my pocket.
  • An Alienware Computer let’s me play games at the highest performance.
  • A PS3 let’s me play the best console video games at a high performance
  • A Kindle let’s me have books to read at any time I want.
  • A Moleskine notebook let’s me write down notes in a very simple way.
  • makes me smarter and more productive because it let’s me remember more things anywhere I am.
  • let’s keep up with news in a very intuitive and simple way.
  • Mind Manager let’s me create mind maps in a simple and efficient way where I feel confident I can come up with better ideas. 
  • In-n-Out let’s me eat an old fashioned burger the way it should be.
  • let’s me buy pretty much anything I want through the internet and get it 3 days later in a perfect state.
  • let’s me browse the internet wickedly fast (but I still prefer ).
  • let’s me share anything to anywhere in the web directly from my browser.
  • Jordan basketball shoes let me play basketball without having to worry about performance and safety.
  • Nike sports wear gives me the psychological edge in sports.
  • Logitech let’s me have beautiful, efficiently modern tech devices to use with my computer.
  • A Heineken makes me feel like I belong to special group of beer drinkers.
  • A Zebra F-701 pen is a good looking pen with great feel and it’s cheap.

?????? ?????? ?????

 

In conclusion:

 

Awesome enables me.

Awesome empowers me.

Awesome activates me.

???????? ?????? ????? ??????? ??????

 

What are your thoughts on awesome? What products or services do you consider awesome?