Tag Archives: experimentation

Shake Shack’s Innovation Kitchen Lets Customers Try Secret Dishes Before They Hit The Menu

shake shack innovation kitchen

Quick, get a pen and write this down in your “to remember” notebook: There is no innovation without experimentation.

Organizations that understand this principle create an evolutionary advantage that enables them to disrupt themselves. The ones that don’t, will always play the game not to lose; waiting until a crisis hits to be motivated to change.

Experimentation Is Not Free

All it takes is one. But you have to pick the right one. One of the big challenges of every entrepreneur is getting that first client, because it means validation; that first client is and should be an early adopter (check out my post on what early adopters look like). This is even harder in the B2B space where you have to deal with bureaucracy and other obstacles that require lots of patience and follow through.

Use deprivation tests to uncover insights for innovation

English: An anxious person

An anxious person (Photo credit: Wikipedia)

“You don’t know what you’ve got till it’s gone.”- Joni Mitchell

What happens when you get a bunch of people to turn off autocorrect for a week? You get some insight!

I found this story about depriving oneself of a “perceived” valuable function we’ve come used to having with us everyday very interesting:

3 lessons about how to do rapid prototyping from the Nordstrom Innovation Lab

I just came across this video of how the Nordstrom Innovation Lab created, tested and built an iPad app in just one week with the intent of enhancing the eye wear buying experience. I thought I’d share this with you as a follow up post to the three part series I wrote on how to leave small thinking behind.

Though the video was posted almost three years ago, it is still quite relevant for rapid prototyping towards innovation.

There are a few things that I want to bring to your attention about rapid prototyping: