Tag Archives: experimentation

Use deprivation tests to uncover insights for innovation

English: An anxious person

An anxious person (Photo credit: Wikipedia)

“You don’t know what you’ve got till it’s gone.”- Joni Mitchell

What happens when you get a bunch of people to turn off autocorrect for a week? You get some insight!

I found this story about depriving oneself of a “perceived” valuable function we’ve come used to having with us everyday very interesting:

3 lessons about how to do rapid prototyping from the Nordstrom Innovation Lab

I just came across this video of how the Nordstrom Innovation Lab created, tested and built an iPad app in just one week with the intent of enhancing the eye wear buying experience. I thought I’d share this with you as a follow up post to the three part series I wrote on how to leave small thinking behind.

Though the video was posted almost three years ago, it is still quite relevant for rapid prototyping towards innovation.

There are a few things that I want to bring to your attention about rapid prototyping:

The shortest path to innovation

there is no innovation without experimentation

In the past week I’ve had some interesting conversations with colleagues, friends and random people about culture and innovation capability. There are a couple of themes that have come up, one of which I’ll touch on here: feedback as it relates to innovation.

First, let’s put one thing on the table: there is no innovation without experimentation.

Why? Because…

Why should companies launch imperfect products?

Why should companies launch imperfect products?

Although we think there are exceptions to the rule (Apple, Square), no company ever launches a complete product.

The Lean Startup advocates that entrepreneurs can and should launch products and services that are not %100 percent complete. This idea, of constant experimentation, is not new. Most products that are launched by startups are an initial prototype that tests for market validation.

Big companies, by their nature, don’t do this. At least not all of them.

Starbucks, for example, is an outlier. If you’ve read about how Statbucks got started, then you won’t be surprised. As outlined on a Fast Company article, they’ve recently taken to experiment with new marketing channels, such as Groupon, and in doing so put their huge digital platform to the test: