Tag Archives: empathy

Innovation starts with needs but it doesn’t end there

in Innovation, Leadership, Marketing, Strategy

Businesses, either new or “me-too’s”, set out to fulfill a need in the marketplace. Whoever fills this need in a better way, usually is rewarded with profits for a long time. But, profits does not a sustainable company make. Though this particular story I’m about to tell you doesn’t talk about billions of dollars in revenue being evaporated, it does touch on the illusion of customer loyalty.

About 5 years ago, I started advising and then joined a celebrity baby clothing startup called Tuni&G which has a new line of newborn baby clothes for a boy.…

This is empathy: The best innovators live in their customers shoes

in Innovation

What is the most important innovation technique available to an innovation practitioner?

In my opinion, of all the innovation techniques available to an innovation practitioner, entrepreneur, marketer or business leader none is more important than getting out on the field and observing people in their domains.

That is what I wrote a few months back. Well guess what? I’m writing about it again, because it is that important. And it is not common to see someone take this principle to the extreme.…

Innovation posts of the week: From dumb questions to empathy

in Must reads of the week
The Eight Emotional Barriers to Creativity and Innovation via @prwpmp
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Innovation starts with empathy

in Innovation
colours of the wind

Innovation always starts with empathy

 

A recent article on Fast Co. Design ‘Innovation always starts with empathy‘ got me thinking about empathy and for some reason I remembered the above text from Colours of the wind from Disney’s Pocahontas.

It’s telling because it seems that just like when the settlers arrived in North America to take over without caring about the people already there, organizations do the same by pushing products to people without thinking if they will actually matter to them.

Empathy with the user is a powerful tool for innovation. It gives you insight into the problem, but even more important, it makes you care about the outcome.

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#Innovation posts of the week: Empathy driven innovation

in Must reads of the week