Tag Archives: Eli Pariser

break out

Why you need to break out of your network to innovate

break out

Yesterday @JuhaLipponen shared his post on how gathering people from diverse backgrounds to brainstorm breeds new and fresh insights. This idea of bringing in outsiders to shake things up isn’t new, but it’s definitely one that you don’t find being practiced more widely.

And this brings me to an important point about innovation: Where all think alike no one thinks very much.

You can start seeing this on the web where the tools we use to communicate and find information (Facebook, Google, Twitter) play into our biases of familiarity. The more we use them, the more they know us and become personalized for us.

If in the past you hadn’t thought about this, today it’s even more imperative that you do. Why?