Just a few hours before sitting down to write this post I was in a meeting were a group of people pitched themselves as disruptive, they aren’t, but people on the other end of the table soaked it all in. Why? One, the misconception and another is disruption is good PR, there isn’t a day that goes by where some new upstart describes itself or is described as disruptive.
With the inevitable rise of entrepreneurship and startups driving customer innovation, incumbent companies have begun adopting some of their techniques to either catch up or really stimulate transformation within the enterprise.
A recent report by BPI Network called “Start-Up Innovation: Inspiring Business Transformation,” examines the impact of digital disruption on global enterprises and markets.
The research report is based on an online survey of more than 250 enterprise business leaders and innovators across North America, Europe and Asia.
The internet, arguably the greatest invention of all time, is just starting to shape our world. New ventures are dreamed up every day to take advantage of it’s power, and legacy businesses are being disrupted because of it; the business world has been reshaped and redrawn since the inception of the internet.
What does this disruption look like? Here are a couple of clues……
What is disruption? Many believe that disruption is innovation. Truth is, what many believe to be disruptive really isn’t. First of all, nobody deliberately sets out to be disruptive; it happens after the fact.
To bring some clarity to the subject, Marc Andreessen wrote up a tweetstorm where he explains Clayton Christensen’s disruptive innovation theory in 15 tweets:…
— Paul Hobcraft (@Paul4innovating) March 21, 2013
How To Really Measure a Company’s Innovation Prowess s.hbr.org/Y1PKYi
— Harvard Biz Review (@HarvardBiz) March 21, 2013
— Faisal Hoque (@faisal_hoque) March 20, 2013
— Deb Mills-Scofield (@dscofield) March 22, 2013
— Jeffrey Phillips (@ovoinnovation) March 20, 2013