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Creativity Inc.: what it takes to build and sustain a culture of excellence

I just finished reading the book Creativity Inc. by Ed Catmull, this is my review…

Unlike books written by consultants about how wonderful the companies they study are, and how they have reverse engineered their formula for success into repeatable soundbites, Creativity Inc. was written by someone who was in the trenches; from the beginning. Written by Ed Catmull, co-founder and President of Pixar, Creativity Inc. is a first hand tell-all about what enables Pixar to do its thing: successfully turn original ideas into blockbusters, one after another.

Mr. Catmull’s motivation for writing this book stemmed from a simple question: why do successful companies fail?

What’s the best way to manage creative personalities at work?

Fight with them. Not against them.

That’s how.

These days, we are in serious need of creative firepower. And for all the startup incubators that are popping up everywhere, there still seems like creativity is a scarce resource. For me, creative personalities are passionate people who are not happy with the way things are and that not afraid to stir the pot. And, if your culture’s values are based on combining imagination with execution excellence, you can’t expect creatives to change their ways.

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