Tag Archives: design thinking

Innovation posts of the week: How to think like an innovator

Innovate on Purpose: Why innovation can’t be benchmarked by @ovoinnovation
Think Like an Innovator – HBR
Tackling Complexity and Wicked Problems with Design Thinking by @ralph_ohr & @tdebaillon
The Case for Competitive Collaboration – Core77
Six Bite-Sized Innovation Lessons From Ebay’s New Design Think Tank – FastCo Design
Innovation’s Nine Critical Success Factors – HBR
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Innovation book review: Little Bets by @petersims

Little Bets by Peter Sims

“The side that learns and adapts the fastest often prevails.” – General David Petraeus

You can’t mess with evolution. That’s the message I got from the book Little Bets by Peter Sims.

If you are well versed with the state of current innovation thinking, you will find that the main ideas are heavily influenced by design thinking. This is not a recipe book for design thinking. There are no how to’s. It’s strength lies in it’s synthesis of the main principles of experimental innovation. Today, more commonly known as design thinking.

It’s a well written and engaging book. I read Little Bets in a little over 6 hours. It’s a short read but entertaining read.

What stands out about the book is the distinctive stories and characters Mr. Sims uses to illustrate the main ideas. For example, how Chris Rock tests new jokes in small venues with small audiences before taking them to bigger events. This helps him tests and refine jokes that he knows will resonate with audiences at bigger events. The story of how Pixar’s Toy Story begun from little bets. How the the success of the U.S. Military’s ‘Surge Strategy’ is influenced by Design Thinking. (more…)

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Innovation posts of the week: Are you improving or innovating?

What did I miss?

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Powerade: A case of bad product design

I don’t get these Powerade bottles. They have a ‘security strip’ to hold the lid in place (see strips next to bottle in photo) to make it harder for people to open them. I mean if you’ve been working out and are thirsty, the last thing you want is to ‘waste time’ opening a bottle of Powerade! You want to quench your thirst. This new lid design is not making easier for me to do that.

The lid becomes an obstacle in towards my goal, to quench my thirst.

It’s not intuitive either. I’m not one to read instructions (Which it has on the side. When did we need instructions to open a bottle?!) so it probably took me 30 seconds to a minute to figure out the security strip and then finally open this thing.

Makes me think they never market tested these new bottles. It also makes me think they don’t know who their customer is, athletes.

 

powerade bottle

 

Make it easy for people to achieve their desired goal

Great design takes into account a users desired outcome and then removing obstacles from their path in achieving that outcome. If we wanted to ‘make it harder’ (a pain) for people to quench their thirst, Powerade did a great job at doing exactly that.

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Innovation posts of the week: Don’t ask for too much change

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Innovation posts of the week: Enough with the Freedom to Fail

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Innovation posts of the week: Innovation is everyone’s business

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