This is a guest post by Francisco Ramirez, CEO of The ACE Group; a customs broker, warehouse operator and ecommerce fulfillment provider that helps merchants reduce their fulfillment costs. This post was originally published on their blog.
Quick, think about the best decision you made this year. Got it? Ok. How did that decision turn out? If you’re like most people, you picked a decision that ended well. Why? Because we tend to judge choices based on outcomes. But this is a problem, and doesn’t lead to better decisions in the long run.
If you’ve been following me for a long time you know I have a very Hungry Mind. On top of magazines, articles and reports, I read at least 1 book per month; and have gone up to 4 in years past. This year I read 15 books in all, lighter than before but interesting nonetheless.
Last year I advised a restaurant owner on customer experience strategy for his restaurant. He had previously done benchmarking against other restaurants, but felt and knew he was missing something more deeper, something that would stick with people. Being a giver by nature, he wanted that same attitude to be part of the day to day operation; he felt that was missing.