Tag Archives: customer service

Just a little bit better doesn’t delight customers, it puts them to sleep

Let’s be competitive on price and offer just a little bit of better service…

I heard an on the ground salesperson say that on a call last week. I later told the CEO about it and let him know what I thought about “just a little bit”. Below is an extended version of what I said to him. A quick thought is you will never hear innovators say “just a little bit”, only non-innovators say that!

Question everything to break out of habitual thinking

big pinata at Mi Pueblo Restaurant in TIjuana

Innovation comes from new ways of seeing and new ways of being. Learn to see different, learn to be different, and you will discover the different.

Though Tijuana has to come to be known as a place where you’ll find great food, I don’t think that is the case. For example, take a stroll through West Los Angeles and you are bound to find more food variety and differentiated restaurants than in Tijuana. Same goes for San Diego. Yes Tijuana has great food, but it’s not like you can’t find it anywhere else.

This weekend I had lunch at a very colorful traditional mexican food restaurant in Tijuana. The inside of the restaurant is themed as a city and it has the biggest Pinata I’ve ever seen in my life!

Innovator’s use different metrics to measure their impact

smile as an innovation metric

When I was in high school and college, I got to work both as a customer service and as technical service rep for Tracfone and Verizon. I broke a lot of rules in that time. Stupid rules like reading the script. Back then, over a decade ago, it was a common practice to read a script to the customer before digging into “the reason they are calling”. On the Tracfone account, for example, we had a specific metric we had to comply with: the dreaded “Time on Call”.

How are you denying yourself of adding more value to your customer?

So, anytime a new service pops up, I jump on to experiment. Enter Fiverr, where you can find gigs/help starting at $5. Being that I’m looking to create a multifunction widget for my blog, I saw it as an opportunity to go to Fiverr and find someone who could do what I need for $5.

On Fiverr, I saw a dude who “sells himself” as a WordPress Guru. So, I thought he should know. Turns out he doesn’t. But, if he’s a WordPress Guru, then he should know people who can do this specific job that I’m asking for. Right?

Nope.

The two questions at the core of genuine service and innovation

We’ve got to sell our ideas. There’s no way around it. And, we have to advocate for what we are selling. If we can’t, we’re doomed because nobody will believe in us. The catalyst for this, I believe, is a deep desire to make a difference: Our ideas should change lives so profoundly, that people can’t imagine going back to the old way.

But how do we put ourselves in this mindset?