Tag Archives: customer innovation

How do you source ideas for innovation out of customers?

How do you source ideas for innovation out of customers?

Phil McKinney asks: are customers a source of ideas for innovation?

Two years ago The Economist published a report where it indicated that by 2020 customers will replace R&D as the main source of new ideas. Well, apart from customers, there are many sources where companies can get ideas for innovation; partners, competitors, non-competing companies and employees.

Some of the most innovative ideas can come from customers themselves. But, you must involve them.

Innovation posts of the week: Finding the voice of the customer

In case you missed them here are this weeks best readings. And as always from innovation experts themselves 😉

Innovation — the New Two-way Play – Knowledge@Wharton

Using HR strategically for Innovation by @dscofield

Four Principles for Crafting Your Innovation Strategy – Technology Review

Finding the Voice of the Customer with Jose Briones via @brioneja

5 Steps to Success in Customer Innovation Programs – Outside Innovation

Innovation Ain’t So Easy Mr. President – Think Google, Not GE by @adam_hartung

Adoption barriers and other reasons innovative ideas fail by @ovoinnovation

Innovations Best Kept Secret by @mikemyatt

Why Are some Incremental Innovations Considered Game Changers? by @davidaaker

How 3M Gave Everyone Days Off and Created an Innovation Dynamo – Co.Design

Enhanced by Zemanta