Tag Archives: customer experience

If You Can’t Outsmart, You Must Outbehave

If you can't outsmart outbehave

Illustration by Christian Laborin

Follow through, follow up, being considerate and thoughtful; these are the basics of relationships and business. Across the world there is a chronic problem with all of these critical relationship and business building activities, there isn’t a day that goes by where someone is not complaining about being ignored, treated like a commodity and just not having a pleasant experience with other people.

Inspiration Comes from Anywhere

Inspiration Comes from Anywhere

Illustration by Christian Laborin

A common innovation challenge inside established organizations is the Not Invented Here syndrome, where you block ideas that come from outside the four walls of your organization; denying yourself of inspiration and a fresh perspective.

So, as a business leader, how do you overcome this challenge and jump-start innovation in your business? You take to heart and practice the principle of “ideas come from anywhere”, not just the people inside the organization.

The core ingredients behind Andres Carne De Res unique customer experience

Andres Carne de Res

Mimes, live performances, actors, face painting activities, exotic drinks, a climbing wall…an art performance, right? Nope. It’s a restaurant in Bogota. But calling it a restaurant is an understatement; it’s an experience.

Ask anyone about their experience with Andres Carne De Res and they will talk about the experience they had first, then the food. It’s true, Andres Carne de Res is a restaurant unlike any other. For one, it’s only open three times a week and is always packed. It’s also become a popular tourist spot as people from across the world come to Andres Carne de Res to experience something truly unique.

Breaking the Mold, Rethinking How You Work with Customer

Sometimes, all a business needs to make more sales is to reach out to customers in innovative, creative, ways. A business that can fill a niche in new ways and do it with the utmost precision can set themselves apart from their competition. Here are four different ways that you can use to catapult your business into new service modalities that will wow your existing customers and bring new ones to your doors.

Just a little bit better doesn’t delight customers, it puts them to sleep

Let’s be competitive on price and offer just a little bit of better service…

I heard an on the ground salesperson say that on a call last week. I later told the CEO about it and let him know what I thought about “just a little bit”. Below is an extended version of what I said to him. A quick thought is you will never hear innovators say “just a little bit”, only non-innovators say that!

For innovation: Uncommon insights come from uncommon places

how to differentiate your businessThis is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part,  you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to determine which ideas might work.

Perception separates the innovator from the imitator. So, a shift in perspective is all that is needed to see opportunities for new offerings. Here is one creative approach to do that…

One of the challenges of coming up with unconventional ideas is the weight of past ideas. Not just the ones you’ve applied, but also the ones you’ve seen, heard, tasted, smelled and felt, all of these are in your memory. You see, what we have stored in our heads is just as much a blocker of uncommon ideas as is your boss not giving you permission to go wild.

This is why the first 15 – 30 you come up with are always going to be very obvious. They are stuff you’ve already seen before. To get to the good stuff you have force your brain to come up with more. But this is quite hard  and takes some time for many to do…

But let’s suppose you don’t have the time to sit down and make a list of 50 – 100 different ideas on how to solve a pressing challenge. What’s a quick way to shake things up?