Benchmarking is stupid. The only reason I recommend benchmarking, analyzing another company, is to learn what not to do. But most organizations don’t think this way. They analyze and copy what competitors do without a worry about whether their practices will work for them or not; including culture.
Startups boast about their culture, but most of the time they can’t even explain why it’s special. Culture is not about perks, it’s about why and how you do what you do and how that happens in the day to day; culture is about connecting the 3 P’s: purpose, people and processes.
When I was 3 – 4 years old my love for Disney started. I had seen the movies but everything changed the moment I set foot in Disneyland. I still get excited even though I’ve been to Disneyland a bunch of times. That excitement made me very curious about how they execute at such a huge scale.
Culture eats strategy for breakfast. Why? Because even a beautifully conceived strategy won’t be executed the right way if people’s values and beliefs are not aligned. In other words, culture is not mandated; it is shaped from the beginning.…